Legendary rock manager Doc McGhee has forged a surprise partnership with Gino Rosato (pictured), Director Of Corporate Communications at Lotus Group.
Docs company, McGhee Entertainment, has named Rosato to its European Board Of Directors.
McGhee spent the majority of summer 2011 in Europe while his artists including Kiss and Vintage Trouble toured across the Continent.
During his European sojourn McGhee met Rosato, who promotes concerts as a side-passion.
The two discovered they shared a similar vision of the future of the musicindustry in Europe and began discussing ways to join forces.
McGhee stated: I immediately recognised Rosatos innovation in the world of touring and knew we could benefit from an alliance.
Rosatos new role will consist of finding strategic partnerships for all of McGhee Entertainments artists in Europe.
Lotus produces a range of exotic sportscars, including the Evora, Elise and Exige models.